{"id":2954,"date":"2024-05-03T09:00:49","date_gmt":"2024-05-03T12:00:49","guid":{"rendered":"https:\/\/transamerica93.com.br\/home\/?p=2954"},"modified":"2024-04-24T20:32:28","modified_gmt":"2024-04-24T23:32:28","slug":"google-nao-permitira-anuncios-de-politicos-nas-eleicoes-de-outubro","status":"publish","type":"post","link":"https:\/\/transamerica93.com.br\/home\/google-nao-permitira-anuncios-de-politicos-nas-eleicoes-de-outubro\/","title":{"rendered":"Google n\u00e3o permitir\u00e1 an\u00fancios de pol\u00edticos nas elei\u00e7\u00f5es de outubro"},"content":{"rendered":"<div class=\"post-item-wrap\">\n<p>O Google anunciou que n\u00e3o vai permitir an\u00fancios pol\u00edticos nas elei\u00e7\u00f5es municipais de outubro.<\/p>\n<p>A medida foi tomada pela plataforma em fun\u00e7\u00e3o da resolu\u00e7\u00e3o aprovada em fevereiro deste ano pelo Tribunal Superior Eleitoral (TSE) para restringir o uso de intelig\u00eancia artificial (IA) e determinar a ado\u00e7\u00e3o de medidas de combate \u00e0 circula\u00e7\u00e3o de fatos inver\u00eddicos ou descontextualizados.<\/p>\n<p>Em nota, o Google informou que a restri\u00e7\u00e3o aos an\u00fancios come\u00e7ar\u00e1 em maio, quando as resolu\u00e7\u00f5es do TSE entrar\u00e3o em vigor.<\/p>\n<p>A empresa tamb\u00e9m declarou que apoia a integridade das elei\u00e7\u00f5es. &#8220;Vamos atualizar nossa pol\u00edtica de conte\u00fado pol\u00edtico do Google Ads para n\u00e3o mais permitir a veicula\u00e7\u00e3o de an\u00fancios pol\u00edticos no pa\u00eds. Essa atualiza\u00e7\u00e3o acontecer\u00e1 em maio, tendo em vista a entrada em vigor das resolu\u00e7\u00f5es eleitorais para 2024. Temos o compromisso global de apoiar a integridade das elei\u00e7\u00f5es e continuaremos a dialogar com autoridades em rela\u00e7\u00e3o a este assunto&#8221;,\u00a0 informou a empresa.<\/p>\n<p>Pelas regras do TSE, as redes sociais dever\u00e3o tomar medidas para impedir ou diminuir a circula\u00e7\u00e3o de fatos inver\u00eddicos ou descontextualizados. As plataformas que n\u00e3o retirarem conte\u00fados antidemocr\u00e1ticos e com discurso de \u00f3dio, como falas racistas, homof\u00f3bicas ou nazistas, ser\u00e3o responsabilizadas.<\/p>\n<p>A resolu\u00e7\u00e3o tamb\u00e9m regulamenta o uso da intelig\u00eancia artificial durante as elei\u00e7\u00f5es municipais de outubro.<\/p>\n<p>A norma pro\u00edbe manipula\u00e7\u00f5es de conte\u00fado falso para criar ou substituir imagem ou voz de candidato com objetivo de prejudicar ou favorecer candidaturas. A restri\u00e7\u00e3o do uso de\u00a0<em>chatbots\u00a0<\/em>(<em>software\u00a0<\/em>que simula uma conversa com pessoas de forma pr\u00e9-programada) e avatares (corpos virtuais) para intermediar a comunica\u00e7\u00e3o das campanhas com pessoas reais tamb\u00e9m foi aprovada.<\/p>\n<p>O objetivo do TSE \u00e9 evitar a circula\u00e7\u00e3o de montagens de imagens e vozes produzidas por aplicativos de intelig\u00eancia artificial para manipular declara\u00e7\u00f5es falsas de candidatos e autoridades envolvidas com a organiza\u00e7\u00e3o do pleito.<\/p>\n<\/div>\n<p class=\"alt-font font-italic my-2 small text-info\">Edi\u00e7\u00e3o: N\u00e1dia Franco<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Google anunciou que n\u00e3o vai permitir an\u00fancios pol\u00edticos nas elei\u00e7\u00f5es municipais de outubro. A medida foi tomada pela plataforma em fun\u00e7\u00e3o da resolu\u00e7\u00e3o aprovada em fevereiro deste ano pelo Tribunal Superior Eleitoral (TSE) para restringir o uso de intelig\u00eancia artificial (IA) e determinar a ado\u00e7\u00e3o de medidas de combate \u00e0 circula\u00e7\u00e3o de fatos inver\u00eddicos &hellip;<\/p>\n","protected":false},"author":1,"featured_media":2955,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-2954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geral"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google n\u00e3o permitir\u00e1 an\u00fancios de pol\u00edticos nas elei\u00e7\u00f5es de outubro - Transam\u00e9rica Mococa 93,3<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transamerica93.com.br\/home\/google-nao-permitira-anuncios-de-politicos-nas-eleicoes-de-outubro\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google n\u00e3o permitir\u00e1 an\u00fancios de pol\u00edticos nas elei\u00e7\u00f5es de outubro - Transam\u00e9rica Mococa 93,3\" \/>\n<meta property=\"og:description\" content=\"O Google anunciou que n\u00e3o vai permitir an\u00fancios pol\u00edticos nas elei\u00e7\u00f5es municipais de outubro. 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